Services > Customer Insight Research


We help insurance organizations achieve sustainable competitive advantage by better understanding their customers and their overall customer experience.

As specialists in insurance, we have the ability to dig deep and get beyond the conventional wisdom and familiar patterns of thinking that tend to dominate the industry. We deliver the new insights companies need to differentiate themselves in an increasingly competitive marketplace.

CIM’s strength is in qualitative research and projects that benefit from a technical understanding of insurance, marketplace dynamics and agent/broker/company relationships.

The Customer Experience

Every interaction an organization has with a customer provides an opportunity to strengthen or hurt the relationship. We help companies see exactly what it feels like to do business with them from their customer’s perspective – whether it is a policyholder, agent/broker, or potential client. CIM’s process delivers powerful insights and immediate opportunities for improving performance.

Case Study: Uncovering The Real Problem
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Case Study: Executive Emersion Study Creates New Perspective
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